ALEXANDRA PERRI THINKS ABOUT BEER in the visual show BEER & ART : A Visual Theme by Fix Hellas Beer Factory

                                         ALEXANDRA PERRI THINKS ABOUT BEER

                                              ‘Beer & Art’: A Visual Theme by Fix Hellas

66 international artists created works of art thinking about beer. The show was held by curator Angela Dikeoulia in the beer factory FIX Hellas. In November 2012 there was a different turning point in Greece considering arts: a visual show which was held in the actual factory of Fix Hellas. The company supports artists to create works about euphoria, fluidity and consummation of beer. Amongst the artists, Alexandra Perri, who thinks about beer. Her work is about little bottles of beer.  Beer can be dark or blonde and it is made of barley, wheat, all organic ingredients. Bottle is a symbol of the different preparations of beer. Preparations in a sense of a total sentiment of ‘being’ in a bottle. Fix Hellas factory is a huge place which intrigues fantasy in a space consisting large vessels. The contradiction between little bottles and large vessels can be a metaphor about memory. How can memory be squeezed in a bottle and how can those bottles be placed in a vast space provokes the viewer to imagine a new ‘geography’. Greece becomes the centre of Europe as artists move in reversed time: the geographical midpoint of Greece becomes bigger.